Ad Fraud
Ad fraud could cost advertisers $220B by 2026 Learn More

How Much Do Advertisers Lose to Ad Fraud Each Year?

Ad fraud is a persistent drain on marketing budgets. Every year, brands lose tens of billions—and rising—to bots, fake traffic, and fraudulent click sources. This…

Programmatic Advertising in 2026: Growth and Risks

Programmatic will be the default way digital ads are bought in 2026. Forecasts show spend surpassing $200 billion, with programmatic capturing ~90% of global display…

How Automated Reporting Saves Hours Each Week

Media planners face growing pressure: more platforms, fragmented data, and constant client demands for transparency. Manual reporting consumes valuable time and increases error risk. Automated…

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Ad fraud could cost advertisers $220B by 2026

Ad fraud is one of the most pressing challenges facing digital advertising. As global media spending grows, fraudsters exploit programmatic…

How Much Do Advertisers Lose to Ad Fraud Each Year?

Ad fraud is a persistent drain on marketing budgets. Every year, brands lose tens of billions—and rising—to bots, fake traffic,…

Programmatic Advertising in 2026: Growth and Risks

Programmatic will be the default way digital ads are bought in 2026. Forecasts show spend surpassing $200 billion, with programmatic…

How Automated Reporting Saves Hours Each Week

Media planners face growing pressure: more platforms, fragmented data, and constant client demands for transparency. Manual reporting consumes valuable time…

Sustainability in Advertising: How Campaigns Can Be CO₂ Neutral

Sustainability has become a central priority for advertisers and media agencies. Beyond reach and performance, brands are now expected to…

The Hidden Cost of Bots in Programmatic Advertising

Programmatic advertising delivers scale and efficiency, but it also creates fertile ground for fraud. Bots—automated scripts designed to mimic human…

Sustainable Media Buying: How Agencies Can Hit CO₂ Targets

Sustainability is no longer a secondary concern in media planning. Agencies and brands are now expected to measure and reduce…

How Log-Level Data Audits Uncover Invisible Media Waste

In programmatic advertising, billions of impressions are bought and sold in milliseconds. But not every dollar spent is accounted for.…

Made-for-Advertising: Hidden Costs Agencies Can’t Ignore

Media planners are under constant pressure to deliver efficiency and transparency. Yet one of the biggest drains on budgets comes…

Retail Meets Programmatic: What You Need to Know

Retail media is the fastest-growing channel in digital advertising. What started as on-site ads on retailer websites is now scaling…

The ESG Dimension of Brand Safety

Brand safety has traditionally focused on avoiding harmful or inappropriate content. But in today’s market, environmental, social, and governance (ESG)…

ads.cert 2.0 and the Push for Verified Supply Chains

Programmatic advertising’s scale depends on trust. Yet supply chain complexity has made it vulnerable to fraud, hidden fees, and misrepresentation.…

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