MEDIAXACT

Problem-solution

Traditional
CPC is broken

Advertiser loose money through traditional
CPC, as they are still charged for:

Bot traffic & ad fraud
Instant bounces
Uninterested users

$68B

Are lost by advertisers on ad fraud
and bot traffic every year.

53%

Of users abandon websites with
that load longer than 3 seconds.

49.6%

Of all internet traffic is from bots,
not real users. Almost half of your
“audience” isn’t human.

Problem-solution

But traditional CPC models still
charge you for all of them.

Bot Traffic

Automated clicks from non-human sources. You’re charged, even though no real user ever saw your ad.
Ad Fraud

Fake impressions, clicks, and behavior inflate your metrics — and burn through your budget with no value.
Instant
Bounces

Users who land and leave in seconds. They count as clicks, but deliver nothing to your campaign goals.
Misclicks

Accidental clicks with zero intent. They still trigger cost, even though there’s no real engagement.
Uninterested
Users

People outside your target. No interest, no impact — but still a line item in your CPC reporting.

Problem-solution

That’s why CPC+ exists:

to give you a traffic model
that filters out the noise
before it hits your
numbers.

Bot traffic & ad fraud
Instant bounces
Uninterested users

Book a Demo

Brand benefits

Why media planners switch to CPC+

Verified clicks only

No bots. No bounces. No misclicks. You only pay when the visit delivers real engagement.

Fully managed
execution

Brief once — then step back. We handle it all.

<1 Hour of your time

From kickoff to wrap-up, total client effort stays under 60 minutes

Real-time dashboards

Track qualified visits and scroll depth as they happen. Export-ready for wrap-ups or clients.

ESG-ready by default

Every campaign is CO₂-neutral and aligned with the UN SDGs. No opt-ins. No greenwashing.

Brand-safe & privacy-
compliant

No bots. No bounces. No misclicks. You only pay when the visit delivers real engagement.

Proof in numbers

What media
teams see with
CPC+

All results below are based on verified campaign data
across multiple verticals.

Less invalid traffic

Bots, bounces, and misclicks filtered before
billing — not after the wrap-up deck is due.

Lower bounce rate

Real visitors. Real scroll.
Real intent.

2.3

More time on site

When users stay longer,
performance follows —
especially for content-rich
landing pages.

Lower CPL (in qualified tests)

When you stop paying for
junk traffic, your cost-per-qualified
visit drops fast.

How it works

How CPC+ works

5-minute discovery call

Takes under 3 minutes. No PDFs. No guesswork. Just a clear, planner-optimized form that sets everything in motion.

We handle the rest

Creative, targeting, bidding, optimization, fraud filtering — all managed. You approve once. No daily follow-ups. No handholding required.

Client-ready results

Live performance dashboards + formatted wrap-up decks.Delivered on time. Ready to share. No chasing.

See the Full Workflow

empty clicks

bots

bounces

uninterested users

Traditional
CPC is broken

Are lost by advertisers on ad fraud
and bot traffic every year.

Of users abandon websites with
that load longer than 3 seconds.

Of all internet traffic is from bots,
not real users. Almost half of your
“audience” isn’t human.

But traditional CPC models still
charge you for all of them.

Bot Traffic

Ad Fraud

Instant
Bounces

Misclicks

Uninterested
Users

That’s why CPC+ exists:

to give you a traffic model
that filters out the noise
before it hits your
numbers.