Effective Date: 26 August 2025
MEDIAXACT LTD (“MEDIAXACT”, “we”, “us”, or “our”) is dedicated to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, process, and safeguard the data of visitors to our website, mediaxact.com (the “Website”), and explains your rights in relation to your personal data. We are committed to processing your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy applies solely to data collected through our Website. It does not cover data that may be processed through our advertising services on behalf of our clients, which is governed by our agreements with those clients.
For the purposes of applicable data protection law, the data controller is MEDIAXACT LTD. This means we are responsible for deciding how and why your personal information is processed when you interact with our Website.
Company Name: MEDIAXACT LTD
Company Registration Number: 16672569
Registered Office Address: 128 City Road, London, United Kingdom, EC1V 2NX
Contact Email: info@mediaxact.com
We collect information to provide and improve our services and to communicate with you effectively. The types of personal data we may collect are as follows:
Information You Voluntarily Provide: When you use our Website to contact us, request a demo, or subscribe to updates, you may provide us with personal information. This includes your full name, email address, phone number, company name, job title, and any other information you choose to provide in your message.
Information We Collect Automatically: As you navigate our Website, we may automatically collect technical data about your equipment, browsing actions, and patterns. This includes your IP address, browser type and version, device identifier, general location, and operating system. This data is collected using cookies and similar technologies to help us understand user behavior and improve our Website.
We use your personal data only for the purposes for which it was collected and in compliance with the law. Our primary purposes for using your data are:
To Respond to Your Requests: We use the contact information you provide to respond to your inquiries, schedule demos, and deliver any information you have requested about our services.
For Business Operations: We use your information to manage our relationship with you, administer our Website, and for internal operations such as data analysis, troubleshooting, and enhancing our security measures.
To Improve Our Website and Services: We analyze usage data to understand how visitors interact with our Website. This helps us to enhance the user experience, ensure content is relevant, and develop our business offerings.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
Legitimate Interests: We process technical and usage data based on our legitimate interest in ensuring the security and functionality of our Website and in understanding its effectiveness. When you provide your details as a business contact, we process this information based on our legitimate interest in conducting B2B marketing and communication. When we rely on legitimate interests, we ensure we balance any potential impact on you and your rights.
Consent: In certain circumstances, such as when you submit a form to contact us or request a demo, we process the information you provide based on your consent, which you give by submitting the form. You have the right to withdraw this consent at any time by contacting us.
MEDIAXACT does not sell your personal data to third parties. We may, however, share your information with trusted third-party service providers who assist us in operating our Website and conducting our business, such as web hosting providers, CRM platform providers, and analytics partners. These third parties are contractually obligated to keep your information confidential, secure, and to process it only for the purposes we specify.
We may also disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
We have implemented appropriate technical and organizational security measures designed to protect the personal information we process from accidental loss and from unauthorized access, use, alteration, and disclosure. We limit access to your personal data to those employees and third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We will only retain your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.
Under UK data protection law, you have certain rights over your personal information. These include:
The right to be informed about how your personal information is being used.
The right of access to the personal information we hold about you.
The right to rectification to request the correction of inaccurate personal information.
The right to erasure to request the deletion of your personal information in certain circumstances.
The right to restrict processing of your personal information in certain circumstances.
The right to data portability to receive your personal information in a structured, commonly used format.
The right to object to the processing of your personal information.
To exercise any of these rights, please contact us at info@mediaxact.com. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk).
Our Website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our separate Cookie Policy.
We may update this policy from time to time by posting a new version on this page. We recommend you check this page occasionally to ensure you are aware of any changes. This policy was last updated on the effective date noted above.
If you have any questions about this privacy policy or our privacy practices, please do not hesitate to contact us:
By Email: info@mediaxact.com
By Post: MEDIAXACT LTD, 128 City Road, London, United Kingdom, EC1V 2NX